PROMOTION

FIRST EUROPEAN

FOCUSING ON MEDIA

The founder and ideological inspirer is Anatoly Radayev, a professional boxer.The trigger for creation of Valhalla Fighting media promotion was the death of his father, who was a respected man and a real Viking, who was honest, brave and not afraid of hardship. Our motivation is to gather real warriors, who are honored through battle and adversity to get to Valhalla (the Viking paradise). This is where the real masculine qualities come out. We promote the sport in Europe and we want our spectators and fighters to be motivated by worthy, strong and honest actions.

Our promotion is tied to the history of the Middle Ages. Specifically to Paganism and Viking themes. Vikings are the toughest, strongest, most motivated fighters. For them, life was about fighting. They were happy to go into battle to die with honor. They grew up and lived to learn how to fight with an axe or a sword and go into battle. Our fighters are the same Vikings. It's not just a simple pop mma promotion, it's a culture and heritage.

We bring up people without strong experience, but motivated to fight. We show them and their story so the viewer can watch a fighter grow and perform well. We are the first media promotion in Europe in this format.

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